{"id":559,"date":"2024-08-07T00:20:28","date_gmt":"2024-08-06T15:20:28","guid":{"rendered":"https:\/\/hanabidata.jp\/columns\/?p=559"},"modified":"2026-08-23T22:15:09","modified_gmt":"2026-08-23T13:15:09","slug":"dam%e3%81%a8%e3%81%af%ef%bc%9f%ef%bc%88digital-asset-management%ef%bc%89","status":"publish","type":"post","link":"https:\/\/hanabidata.jp\/columns\/dam%e3%81%a8%e3%81%af%ef%bc%9f%ef%bc%88digital-asset-management%ef%bc%89\/","title":{"rendered":"DAM\u3068\u306f\uff1f\uff08\u30c7\u30b8\u30bf\u30eb\u30a2\u30bb\u30c3\u30c8\u7ba1\u7406\uff09"},"content":{"rendered":"\n<p 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has-cyan-bluish-gray-background-color has-background is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">DAM\u30b7\u30b9\u30c6\u30e0\u304c\u63d0\u4f9b\u3059\u308b\u4e3b\u306a\u6a5f\u80fd\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table class=\"has-background\" style=\"background-color:#fff9dd\"><thead><tr><th><strong>\u6a5f\u80fd<\/strong><\/th><th><strong>\u8aac\u660e<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u30d5\u30a1\u30a4\u30eb\u306e\u53d6\u308a\u8fbc\u307f\u3068\u6574\u7406<\/td><td>\u3055\u307e\u3056\u307e\u306a\u5f62\u5f0f\u306e\u30d5\u30a1\u30a4\u30eb\u3092\u30a4\u30f3\u30dd\u30fc\u30c8\u3057\u3001\u5206\u985e\u30fb\u30bf\u30b0\u4ed8\u3051\u3057\u3066\u6574\u7406\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>\u30e1\u30bf\u30c7\u30fc\u30bf\u691c\u7d22<\/td><td>\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u52a0\u3048\u3001\u30bf\u30b0\u306a\u3069\u306e\u5c5e\u6027\u3067\u7d5e\u308a\u8fbc\u307f\u691c\u7d22\u304c\u3067\u304d\u307e\u3059\u3002<\/td><\/tr><tr><td>\u30d7\u30ec\u30d3\u30e5\u30fc<\/td><td>\u30d5\u30a1\u30a4\u30eb\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u305b\u305a\u306b\u5185\u5bb9\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/td><\/tr><tr><td>\u30d0\u30fc\u30b8\u30e7\u30f3\u7ba1\u7406<\/td><td>\u5909\u66f4\u5c65\u6b74\u3092\u4fdd\u6301\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u904e\u53bb\u306e\u7248\u306b\u623b\u305b\u307e\u3059\u3002<\/td><\/tr><tr><td>\u30a2\u30af\u30bb\u30b9\u5236\u5fa1<\/td><td>\u30e6\u30fc\u30b6\u30fc\u3084\u90e8\u9580\u3054\u3068\u306b\u95b2\u89a7\u30fb\u7de8\u96c6\u30fb\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6a29\u9650\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>\u914d\u5e03\u30fb\u5171\u6709<\/td><td>\u793e\u5185\u306e\u4ed6\u90e8\u9580\u3084\u3001\u53d6\u5f15\u5148\u30fb\u5236\u4f5c\u4f1a\u793e\u306a\u3069\u793e\u5916\u3078\u306e\u7d20\u6750\u63d0\u4f9b\u3092\u884c\u3044\u307e\u3059\u3002<\/td><\/tr><tr><td>\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3<\/td><td>\u30a6\u30a4\u30eb\u30b9\u30b9\u30ad\u30e3\u30f3\u3084\u64cd\u4f5c\u30ed\u30b0\u306e\u8a18\u9332\u3067\u3001\u5b89\u5168\u306a\u904b\u7528\u3092\u652f\u3048\u307e\u3059\u3002<\/td><\/tr><tr><td>\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0<\/td><td>\u7d20\u6750\u306e\u5229\u7528\u72b6\u6cc1\u3092\u5206\u6790\u30fb\u53ef\u8996\u5316\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>\u30b7\u30b9\u30c6\u30e0\u9023\u643a<\/td><td>PIM\u30fbEC\u30b5\u30a4\u30c8\u30fbCMS\u306a\u3069\u3001\u4ed6\u30b7\u30b9\u30c6\u30e0\u3068\u9023\u643a\u3057\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u305f\u3060\u3057\u3001\u6a5f\u80fd\u306e\u7bc4\u56f2\u3084\u6df1\u3055\u306f\u88fd\u54c1\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u3059\u3079\u3066\u306e\u6a5f\u80fd\u3092\u5099\u3048\u305f\u9ad8\u6a5f\u80fd\u306a\u88fd\u54c1\u304c\u81ea\u793e\u306b\u6700\u9069\u3068\u306f\u9650\u3089\u306a\u3044\u305f\u3081\u3001\u5f8c\u8ff0\u3059\u308b\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u306b\u6cbf\u3063\u3066\u300c\u81ea\u793e\u306e\u904b\u7528\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u300d\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:26px\">PIM\u3068DAM\u306e\u9055\u3044\u3068\u95a2\u4fc2\u306f\uff1f<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">DAM\u3068\u3042\u308f\u305b\u3066\u8a9e\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u304cPIM\uff08Product Information Management\uff1a\u5546\u54c1\u60c5\u5831\u7ba1\u7406\uff09\u3067\u3059\u3002\u7d50\u8ad6\u304b\u3089\u8a00\u3046\u3068\u3001PIM\u306f\u5546\u54c1\u540d\u30fb\u30b9\u30da\u30c3\u30af\u30fb\u8aac\u660e\u6587\u306a\u3069\u306e\u300c\u30c6\u30ad\u30b9\u30c8\u4e2d\u5fc3\u306e\u5546\u54c1\u60c5\u5831\u300d\u3001DAM\u306f\u753b\u50cf\u30fb\u52d5\u753b\u306a\u3069\u306e\u300c\u30e1\u30c7\u30a3\u30a2\u30d5\u30a1\u30a4\u30eb\u300d\u3092\u4e3b\u306a\u7ba1\u7406\u5bfe\u8c61\u3068\u3059\u308b\u3001\u4e92\u3044\u306b\u88dc\u5b8c\u3057\u5408\u3046\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table class=\"has-background\" style=\"background-color:#fff9dd\"><thead><tr><th><strong>\u9805\u76ee<\/strong><\/th><th><strong>PIM<\/strong><\/th><th><strong>DAM<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u4e3b\u306a\u7ba1\u7406\u5bfe\u8c61<\/td><td>\u5546\u54c1\u540d\u30fb\u30b9\u30da\u30c3\u30af\u30fb\u4fa1\u683c\u30fb\u8aac\u660e\u6587\u306a\u3069\u306e\u5546\u54c1\u60c5\u5831<\/td><td>\u753b\u50cf\u30fb\u52d5\u753b\u30fb\u6587\u66f8\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u8cc7\u7523<\/td><\/tr><tr><td>\u4e3b\u306a\u76ee\u7684<\/td><td>\u5404\u30c1\u30e3\u30cd\u30eb\u30fb\u53d6\u5f15\u5148\u3078\u306e\u6b63\u78ba\u306a\u5546\u54c1\u60c5\u5831\u306e\u63d0\u4f9b<\/td><td>\u7d20\u6750\u306e\u691c\u7d22\u6027\u5411\u4e0a\u3001\u518d\u5229\u7528\u3001\u6a29\u5229\u7ba1\u7406<\/td><\/tr><tr><td>\u4e3b\u306a\u5229\u7528\u90e8\u9580<\/td><td>\u5546\u54c1\u30de\u30b9\u30bf\u62c5\u5f53\u3001EC\u904b\u55b6\u3001\u55b6\u696d<\/td><td>\u5236\u4f5c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u5e83\u5831<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">EC\u30b5\u30a4\u30c8\u3084\u5546\u54c1\u30ab\u30bf\u30ed\u30b0\u3067\u306f\u3001\u5546\u54c1\u60c5\u5831\u3068\u753b\u50cf\u306f\u3064\u306d\u306b\u30bb\u30c3\u30c8\u3067\u4f7f\u308f\u308c\u307e\u3059\u3002\u3053\u306e2\u3064\u3092\u5225\u3005\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u7ba1\u7406\u3059\u308b\u3068\u3001\u5546\u54c1\u3068\u753b\u50cf\u306e\u7d10\u3065\u3051\u4f5c\u696d\u3084\u4e8c\u91cd\u767b\u9332\u306e\u624b\u9593\u304c\u767a\u751f\u3057\u304c\u3061\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9f\u969b\u3001<a href=\"https:\/\/hanabidata.jp\/case_studies\/asicsjapan\/\">\u30a2\u30b7\u30c3\u30af\u30b9\u30b8\u30e3\u30d1\u30f3\u682a\u5f0f\u4f1a\u793e\u69d8<\/a>\u3067\u306f\u3001DAM\u304b\u3089\u753b\u50cf\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u5f8c\u3001\u5171\u6709\u7528\u306eOneDrive\u3078\u518d\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3059\u308b\u3068\u3044\u3046\u4e8c\u5ea6\u624b\u9593\u304c\u767a\u751f\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u540c\u793e\u306f\u30e1\u30c7\u30a3\u30a2\u7ba1\u7406\u6a5f\u80fd\u3092\u5099\u3048\u305fPIM\u306e\u5c0e\u5165\u3067\u5546\u54c1\u60c5\u5831\u3068\u753b\u50cf\u306e\u4e00\u5143\u7ba1\u7406\u3092\u5b9f\u73fe\u3057\u3001\u60c5\u5831\u3092\u63a2\u3059\u7121\u99c4\u306a\u6642\u9593\u3092\u524a\u6e1b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3046\u3057\u305f\u80cc\u666f\u304b\u3089\u3001\u8fd1\u5e74\u306fPIM\u306bDAM\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u7ba1\u7406\u6a5f\u80fd\u3092\u7d71\u5408\u3057\u305f\u88fd\u54c1\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u5546\u54c1\u60c5\u5831\u306b\u7d10\u3065\u304f\u7d20\u6750\u304c\u4e2d\u5fc3\u306e\u4f01\u696d\u3067\u3042\u308c\u3070\u3001PIM\u3068DAM\u3092\u5225\u3005\u306b\u5c0e\u5165\u3059\u308b\u3088\u308a\u4e00\u4f53\u578b\u306e\u307b\u3046\u304c\u3001\u904b\u7528\u3082\u30b3\u30b9\u30c8\u3082\u30b7\u30f3\u30d7\u30eb\u306b\u306a\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u52d5\u753b\u5236\u4f5c\u306e\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u7ba1\u7406\u3084\u9ad8\u5ea6\u306a\u6a29\u5229\u51e6\u7406\u304c\u696d\u52d9\u306e\u4e2d\u5fc3\u3067\u3042\u308b\u5834\u5408\u306f\u3001DAM\u5c02\u696d\u30b7\u30b9\u30c6\u30e0\u304c\u9069\u3059\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001\u4f3c\u305f\u7528\u8a9e\u306bMDM\uff08Master Data Management\uff1a\u30de\u30b9\u30bf\u30c7\u30fc\u30bf\u7ba1\u7406\uff09\u304c\u3042\u308a\u307e\u3059\u3002MDM\u306f\u5546\u54c1\u306b\u9650\u3089\u305a\u3001\u9867\u5ba2\u30fb\u53d6\u5f15\u5148\u30fb\u7d44\u7e54\u306a\u3069\u4f01\u696d\u306e\u57fa\u5e79\u30de\u30b9\u30bf\u5168\u822c\u3092\u7d71\u5408\u7ba1\u7406\u3059\u308b\u3001\u3088\u308a\u5e83\u3044\u6982\u5ff5\u3067\u3059\u3002\u5546\u54c1\u60c5\u5831\u3068\u305d\u306e\u7d20\u6750\u306e\u7ba1\u7406\u304c\u76ee\u7684\u3067\u3042\u308c\u3070\u3001PIM\u3068DAM\uff08\u307e\u305f\u306f\u305d\u306e\u4e00\u4f53\u578b\uff09\u304c\u76f4\u63a5\u306e\u9078\u629e\u80a2\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:26px\">DAM\u5c0e\u5165\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">DAM\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6b21\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul 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