{"id":856,"date":"2024-10-18T21:35:05","date_gmt":"2024-10-18T12:35:05","guid":{"rendered":"https:\/\/hanabidata.jp\/columns\/?p=856"},"modified":"2025-01-22T09:54:19","modified_gmt":"2025-01-22T00:54:19","slug":"pxm%e3%81%a8%e3%81%af%e5%95%86%e5%93%81%e4%bd%93%e9%a8%93%e7%ae%a1%e7%90%86","status":"publish","type":"post","link":"https:\/\/hanabidata.jp\/columns\/pxm%e3%81%a8%e3%81%af%e5%95%86%e5%93%81%e4%bd%93%e9%a8%93%e7%ae%a1%e7%90%86\/","title":{"rendered":"PXM\u3068\u306f\uff1f\uff08\u5546\u54c1\u4f53\u9a13\u7ba1\u7406\uff09"},"content":{"rendered":"\n<p>e\u30b3\u30de\u30fc\u30b9\u304c\u6025\u901f\u306b\u767a\u5c55\u3059\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u5546\u54c1\u60c5\u5831\u306e\u52b9\u679c\u7684\u306a\u7ba1\u7406\u3068\u5c55\u958b\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u3092\u5de6\u53f3\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u3093\u306a\u4e2d\u3067\u65b0\u305f\u306b\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u306e\u304cPXM\uff08Product Experience Management\uff1a\u5546\u54c1\u4f53\u9a13\u7ba1\u7406\uff09\u3067\u3059\u3002\u672c\u30b3\u30e9\u30e0\u3067\u306f\u3001PXM\u306e\u57fa\u672c\u6982\u5ff5\u3001\u91cd\u8981\u6027\u3001\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:26px\">PXM\u3068\u306f<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background is-style-wide\"\/>\n\n\n\n<p>Product Experience Management\u306e\u7565\u3067\u3001\u5546\u54c1\u4f53\u9a13\u7ba1\u7406\u306e\u3053\u3068\u3067\u3059\u3002\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u5546\u54c1\u306e\u512a\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u5168\u3066\u306e\u5546\u54c1\u60c5\u5831\u3068\u30c7\u30b8\u30bf\u30eb\u8cc7\u7523\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u5305\u62ec\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5f93\u6765\u306ePIM\uff08Product Information Management\uff1a\u5546\u54c1\u60c5\u5831\u7ba1\u7406\uff09\u304c\u5546\u54c1\u30c7\u30fc\u30bf\u306e\u7ba1\u7406\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001PXM\u306f\u3088\u308a\u5e83\u7bc4\u306a\u8996\u70b9\u304b\u3089\u5546\u54c1\u306b\u95a2\u9023\u3059\u308b\u591a\u69d8\u306a\u8981\u7d20\u3092\u7ba1\u7406\u3057\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:26px\">PXM\u3092\u652f\u3048\u308b\uff13\u3064\u306e\u8981\u7d20<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background is-style-wide\"\/>\n\n\n\n<p>PXM\u3067\u306f\u3001PIM\uff08\u5546\u54c1\u60c5\u5831\u7ba1\u7406\uff09\u3068DAM\uff08\u30c7\u30b8\u30bf\u30eb\u30a2\u30bb\u30c3\u30c8\u7ba1\u7406\uff09\u3092\u7d71\u5408\u3057\u3001AI\uff08\u4eba\u5de5\u77e5\u80fd\uff09\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u512a\u308c\u305f\u5546\u54c1\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"373\" src=\"https:\/\/hanabidata.jp\/columns\/wp-content\/uploads\/2024\/10\/elements_pxm.webp\" alt=\"PXM\u3092\u652f\u3048\u308b\u8981\u7d20\" class=\"wp-image-879\" srcset=\"https:\/\/hanabidata.jp\/columns\/wp-content\/uploads\/2024\/10\/elements_pxm.webp 699w, https:\/\/hanabidata.jp\/columns\/wp-content\/uploads\/2024\/10\/elements_pxm-300x160.webp 300w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">1. PIM\uff08\u5546\u54c1\u60c5\u5831\u7ba1\u7406\uff09<\/h3>\n\n\n\n<p>PXM\u306e\u57fa\u76e4\u3068\u306a\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5546\u54c1\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406\u306b\u3088\u308b\u6b63\u78ba\u6027\u306e\u78ba\u4fdd<\/li>\n\n\n\n<li>\u8907\u6570\u30b7\u30b9\u30c6\u30e0\u9593\u3067\u306e\u5186\u6ed1\u306a\u5546\u54c1\u60c5\u5831\u9023\u643a<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u306e\u6574\u5408\u6027\u78ba\u4fdd\u3068\u54c1\u8cea\u7ba1\u7406\u306e\u81ea\u52d5\u5316<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">2. DAM\uff08\u30c7\u30b8\u30bf\u30eb\u30a2\u30bb\u30c3\u30c8\u7ba1\u7406\uff09<\/h3>\n\n\n\n<p>\u5546\u54c1\u306b\u95a2\u9023\u3059\u308b\u69d8\u3005\u306a\u30c7\u30b8\u30bf\u30eb\u8cc7\u7523\u3092\u52b9\u7387\u7684\u306b\u7ba1\u7406\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9ad8\u54c1\u8cea\u306a\u5546\u54c1\u753b\u50cf\u306e\u4e00\u62ec\u7ba1\u7406\u3068\u6700\u9069\u5316<\/li>\n\n\n\n<li>\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u7387\u7684\u306a\u914d\u4fe1<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7d20\u6750\u306e\u4e00\u5143\u7ba1\u7406\u3068\u30d0\u30fc\u30b8\u30e7\u30f3\u7ba1\u7406<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">3. AI\uff08\u4eba\u5de5\u77e5\u80fd\uff09<\/h3>\n\n\n\n<p>\u6700\u65b0\u306eAI\u6280\u8853\u3092\u6d3b\u7528\u3057\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5546\u54c1\u60c5\u5831\u306e\u6821\u6b63\u30fb\u751f\u6210\u3068\u6700\u9069\u5316<\/li>\n\n\n\n<li>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3<\/li>\n\n\n\n<li>\u30ab\u30c6\u30b4\u30ea\u3068\u5546\u54c1\u306e\u81ea\u52d5\u7d10\u4ed8\u3051<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:26px\">PXM\u306e\u91cd\u8981\u6027<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">1. \u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5bfe\u5fdc<\/h3>\n\n\n\n<p>\u73fe\u4ee3\u306e\u6d88\u8cbb\u8005\u306f\u3001\u5b9f\u5e97\u8217\u3001EC\u30b5\u30a4\u30c8\u3001SNS\u3001\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u306a\u3069\u3001\u69d8\u3005\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u5546\u54c1\u60c5\u5831\u306b\u63a5\u89e6\u3057\u307e\u3059\u3002PXM\u306f\u3001\u3053\u308c\u3089\u5168\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u4e00\u8cab\u6027\u306e\u3042\u308b\u9ad8\u54c1\u8cea\u306a\u5546\u54c1\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">2. \u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u5bfe\u5fdc<\/h3>\n\n\n\n<p>\u4f01\u696d\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u304c\u9032\u3080\u4e2d\u3001\u5546\u54c1\u60c5\u5831\u306e\u30c7\u30b8\u30bf\u30eb\u7ba1\u7406\u306f\u5fc5\u9808\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002PXM\u306f\u3001\u3053\u306e\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u52b9\u7387\u7684\u306b\u9032\u3081\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">3. \u6d88\u8cbb\u8005\u304b\u3089\u306e\u671f\u5f85\u306e\u9ad8\u307e\u308a<\/h3>\n\n\n\n<p>\u73fe\u4ee3\u306e\u6d88\u8cbb\u8005\u306f\u3001\u3088\u308a\u8a73\u7d30\u3067\u6b63\u78ba\u306a\u5546\u54c1\u60c5\u5831\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002PXM\u306f\u3001\u3053\u308c\u3089\u306e\u671f\u5f85\u306b\u5fdc\u3048\u308b\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b\u3092\u5b9f\u73fe\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:26px\">PXM\u5c0e\u5165\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">1. \u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a<\/h3>\n\n\n\n<p>\u5148\u9032\u7684\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u99c6\u4f7f\u3057\u3001\u512a\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI\u306b\u3088\u308b\u6700\u9069\u5316\u3055\u308c\u305f\u5546\u54c1\u60c5\u5831\u306e\u63d0\u4f9b<\/li>\n\n\n\n<li>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u5c55\u958b<\/li>\n\n\n\n<li>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3067\u306e\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u4f53\u9a13<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">2. \u696d\u52d9\u52b9\u7387\u306e\u5411\u4e0a<\/h3>\n\n\n\n<p>\u6700\u65b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u696d\u52d9\u52b9\u7387\u306e\u6539\u5584\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5546\u54c1\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406\u306b\u3088\u308b\u4f5c\u696d\u52b9\u7387\u306e\u6539\u5584<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u66f4\u65b0\u30fb\u914d\u4fe1\u306e\u81ea\u52d5\u5316<\/li>\n\n\n\n<li>\u90e8\u9580\u9593\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u4fc3\u9032<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">3. 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has-background 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